Smartblood Privacy Policy

This privacy policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your personal information or any queries with regard to our processing, please contact us at hello@smartblood.co.uk

Information collected by Smartblood Ltd collects the details provided by you on registration together with information we learn about you from your use of our service and your visits to our web site and other sites accessible from them. We also collect information about the transactions you undertake including limited details of payment cards used. We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site use which enables us to improve the service we provide.

Use of Your Information

We will use your information to provide and personalise our service. As you have an account with Smartblood Ltd that you may use to access your results we deem that you have a legitimate interest in improving your health by tracking your own biometric data. We may therefore use your information to send you offers and news about related tests and services. We may contact you by post, email, telephone or fax for these purposes. We like to hear your views to help us improve our service. From time to time, we may contact you by post, email, telephone or fax to ask your opinions. Again, if you do not want to be contacted for this purpose, please inform us by email, or opt out of any emails by easily using the one click unsubscribe link.  Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for medical, administrative or operational reasons relating to our service.

Disclosures of your information

We will never pass your personal data to anyone else not connected with collecting and processing a pathology sample for you. A minimum dataset is always used to ensure the integrity of the sample and so as not to delay processing. Outside of the testing environment related to a test we will never pass your personal details to an outside party except for any successors in title to our business and suppliers that process data on our behalf both in the UK and abroad. We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes.

Other web sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Cookies “Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. You can find out more about the way cookies work on http://www.cookiecentral.com

Smartblood Ltd uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring. Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, any visitor who has clicked on a Smartblood Ltd advertisement on another site that links to www.smartblood.co.uk will be sent a semi-persistent anonymous cookie that will allow us to analyse advertising effectiveness.

Access rights

You have a right to access the personal data that is held about you. To obtain a copy of the personal information Smartblood Ltd holds about you, please write to us at the following address: Privacy Officer, Smartblood Ltd, PO Box 98, Okehampton, EX20 9AS enclosing your postal details and a cheque for £10 payable to Smartblood Ltd.

The General Data Protection Regulation (GDPR) also grants you (hereinafter referred to as the “data subject”) the right to access particular personal data that we hold about you. This is referred to as a subject access request. We shall respond promptly, and certainly within one month from the point of receiving the request and all necessary information from you. Our formal response shall include details of the personal data we hold about you, including the following;

Sources from which we acquired the information;

The purposes for processing the information; and

Persons or entities with whom we are sharing the information.

Right to data portability

You, the data subject, shall have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit this data to another controller, without hindrance from us.

Right to object

You, the data subject, shall have the right to object, on grounds relating to your situation, at any time to the processing of personal data concerning you. Unless this relates to processing that is necessary for the performance of a task carried out in the public interest or an exercise of official authority vested in us. We shall no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedom of you, the data subject, or for the establishment, exercise or defence of legal claims.

Right to rectification

You, the data subject, shall have the right to obtain from us, without undue delay, the rectification of inaccurate personal data we hold concerning you. Taking into account the purpose of the processing, you the data subject, shall have the right to have incomplete personal data completed.

Right to erasure

You, the data subject, shall have the right to obtain from us the erasure of personal data concerning you without undue delay. Details of financial transactions – ie card payments are not able to be erased.

Right to not be subject to decisions based solely on automated processing

We do not carry out any automated processing, which may lead to an automated decision based on your personal data.

Invoking your rights

If you would like to invoke any of the above data subject rights with us, please write to us using the details on our contact page.

Accuracy of information

In order to provide the highest level of customer service possible, we need to keep accurate personal data about you. We take reasonable steps to ensure the accuracy of any personal data we obtain. We ensure that the source of any personal data or information is clear and we carefully consider any challenges to the accuracy of the information. We also consider when it is necessary to update the information, such as name or address changes and you can help us by informing us of these changes when they occur.

Important Information

Questions and queries

If you have any questions or queries which are not answered by this Privacy Policy, or have any potential concerns about how we may use the personal data we hold, please contact us using the details on our contact page.

Policy changes

This Privacy Policy will be regularly reviewed. This is to make sure that we continue to meet the highest standards and to protect your privacy. We reserve the right, at all times, to update, modify or amend this Policy. However we will not significantly change how we use information you have already given to us without your prior agreement.

If you have a complaint

If you have a complaint regarding the use of your personal data then please contact us using the details on our contact page.

Google Analytics

It’s something like an advanced server log. What does Google Analytics record?

What website you came from to get here. How long you stay for. What kind of computer you’re using. And quite a bit more. What do we do with your data?

The tracking information allows us to better understand the kind of people who come to this site and what content they’re reading. This allows us to make better decisions about design and writing. Occasionally, we will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting. All of our activity falls within the bounds of the Google Analytics Terms of Service.

Want to opt out of tracking?

You can  opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.

On this website, data is collected and stored anonymously for marketing and optimisation purposes using etracker GmbH technology. Usage profiles are then created from this data under a pseudonym. Cookies can be used for this purpose; these collect and store data anonymously only. Data is not used to identify the user of this website personally and is not combined with data via the carrier of the pseudonym. Consent to the collection and storage of data can be revoked at any time